Autodesk To Buy Facebook Favorite Socialcam For $60M

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Autodesk To Buy Facebook Favorite Socialcam For $60M

July 17th, 2012 androidoholic Leave a comment Go to comments

Autodesk has sealed an consent to pick up Socialcam, the renouned Facebook video-sharing app, for roughly $60 million, the two companies suggested currently .

Autodesk, a firm that creates 3D design, engineering, and entertainment software, will concentration on assisting the startup grow. This contract is approaching to shut soon.

“Autodesk will prioritize encouragement is to existing Socialcam community, whilst investing in scaling the stage and building a more thorough set of collection for Socialcam users,” the firm mentioned in a press release. “Autodesk moreover skeleton to use the Socialcam stage to help make its Academy Award-winning technology for veteran movie and video creators more attainable to a broader audience.”

Socialcam is an app and Web-based service that allows users to record, edit, and share videos easily. Since it launched in Mar 2011 , the apps have had 16 million downloads in both the iOS and Android markets. Socialcam has an easy upload routine — the video starts to upload as shortly as you beginning recording — and is uniformly integrated with Facebook.

All Things D points out that the firm was not on the marketplace for long, a pointer of the amicable app’s success and potential.

The Socialcam organisation seems vehement about the purchase, observant Autodesk’s cat-like reputation.

“If you haven’t listened of Autodesk, that’s may since the firm is most appropriate well known for its veteran collection for pattern and visualization. But their assignment is to help everyone imagine, pattern and emanate a improved world,” the firm wrote in its blog . “Autodesk has a proven follow record of appropriation and scaling fast-growing, early stage consumer businesses whilst staying loyal to their core assembly and vision. Recently, with products similar to SketchBook and Pixlr, they’re creation their endowment winning technology attainable to millions of people around the world by discerning web, mobile and amicable platforms. We fit in correct there–helping people around the world capture, create, perspective and share video in actual time, anyplace they are.”