Mark Cuban Teams With Qualcomm To Bring Augmented Reality To Mavericks Tickets

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Mark Cuban Teams With Qualcomm To Bring Augmented Reality To Mavericks Tickets

April 1st, 2011 androidoholic Leave a comment Go to comments

Thanks to the change of owners and tech investor Mark Cuban , Dallas Mavericks period sheet holders will be able to suffer a hold of the technological when claiming their 2011 playoff tickets. The Mavericks have teamed with Qualcomm to increase protracted reality to this year’s playoff tickets.

Augmented Reality – or “AR” for those “in the know” – refers to a manifestation in that unnatural imagery or graphics are superimposed onto a perspective of the actual world. In the box of these basketball tickets from the future, observation on your Android will enable you to fool around an interactive game.

Single-game tickets is to initial two Mavericks home games of the initial turn of the 2011 NBA Playoffs will go on sale April 2nd. Fans that buy single-game tickets will take a futuristic, memorial 2011 Mavs Playoff ticket, and game-day tickets and memorial tickets will go live when the playoffs start on April 16th.

How does it work? Get your sheet and take out your Android phone. (This period the tickets will usually work with Android, but Cuban mentioned that he hopes to spread in future seasons.) Go to the Android Marketplace and download the “Mavs AR” app. Launch the app, indicate your phone at the front of the ticket, and voila! You’ll be able to fool around an interactive mobile game, featuring Mavs’ stars Dirk Nowitzki, Jason Kidd and Jason Terry. You can pick up more about the tickets out here .

We’re blissful to see Cuban bringing AR to the sports arena, but when the Mavericks launch AR-capable tickets that offer a few arrange of functional application, like, say, Google Goggles or Word Lens , then we’ll unequivocally be clamoring for a Nowitzki jersey.