We admire smartphone and inscription census data only as sufficient as the next guy, and you got an earful of them at today’s Mobilize discussion this morning, interjection to Nielsen broad executive of digital, Jonathan Carson.

Unfortunately, you couldn’t obtain the hands on all the great cake charts and graphs–at least not yet, anyway–but you did travel divided with a few engaging figures buoyant by the brain. Some we’ve already well known for a few time, and a few are new to us. Seeing them in context creates a bigger photo of how tablets and smartphones are being used in America–or at least in Nielsen’s assessment pool.

Android, apps order

58 percent of new gadgets sole are smartphones

Of those new gadgets sold, 56 percent of people shopping a new smartphone collect Android

Android has taken roughly 50 percent of the U.S. smartphone market

Android users aren’t creation calls or even using the Internet (the latter only happens 9 percent of the time); the immeasurable most of wake up (55 percent) is outlayed on apps

The tip 10 apps on a mobile stage account for 43 percent of the user’s attention, and the tip 50 apps command roughly all of it

However, the tip 50 apps change by the month. For instance, from June to July 2011, 11 of the tip 50 apps altered spots

Where tablets surpass

Tablets are used often for getting more information the headlines (61 percent), e-reading (44 percent), personification song (35 percent), and examination TV (31 percent)

Newsreading figures are shut for tablets and smartphones (61 percent; 51 percent for smartphones)

But tablets are employed more for e-reading (44 percent contra 12 percent for smartphones), examination TV (31 percent contra 8 percent on smartphones), and getting more information magazines (26 percent contra 6 percent for smartphones).

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